Design Thinking


Apply the five-step design thinking process to identify and creatively solve problems using a human-centered approach. Through this interactive course, you’ll learn a different approach to strategic problem solving so that you can create experiences customers love. You’ll practice design thinking in a real-life project and equip yourself with a robust set of tools to become more collaborative, innovative, and useful.      

You will learn how to understand the problem from your customer’s perspective, how to effectively brainstorm innovative ideas and how to create prototypes to test your new ideas before investing a lot of time and money.       

Discover what activities you need to perform to define the problem space, set goals, ideate on a solution, test that solution with a prototype, and then plan your implementation.  


  • Individuals who have heard about design thinking but don’t know exactly what it is or how it works
  • Those who need to refresh and solidify their understanding of design thinking
  • Business leaders want to understand better the designers at your company do or how design can help your company achieve its goals


  • Apply the design thinking framework to solve problems more creatively
  • Create prototypes to test your idea early, before making a significant

investment of time and money

  • Understand issues from the customer’s perspective
  • Guide groups to effectively brainstorm innovative ideas
  • Plan and conduct useful design research, including user interviews
  • Make and use a storyboard to communicate your design ideas
  • Identify your design research objectives
  • Make a plan to iterate your idea forward


  • What is Design Thinking?
  • Where Design Thinking Fits in a Business
    • Agile, lean & design thinking
    • What design thinking helps you to achieve?
  • The Design Thinking Process
    • Finding the real problem Implementation Planning
    • Applying System Thinking in the Design Thinking Process
  • The Five Stages of Design Thinking
  1. Empathize – Research your user’s needs
  2. Define – State your user’s needs and problems
  3. Ideate – Challenge assumptions and create ideas
  4. Prototype – Start to create solutions
  5. Test – Try your solutions out
  • Pros and Cons of Design Thinking
    • Communication and course correction
    • Testing your ideas
  • Making Design Thinking Happen in Your Organisation
    • Track your success
    • User-centred design techniques
  • Applying design thinking
  • Finding the Right Problem to Solve
    • Identify the pain points
    • Experience mapping.
    • Extracting pain points
    • Pain points to goal
  • Coming Up with Good Ideas
    • Personas
    • Ideate
    • Scenarios
  • Testing Your Ideas with Real Customers
    • Paper prototypes
    • Usability testing
    • Iterate
  • Planning your development work
    • Creating a story map
    • Minimum usable product