COURSE OVERVIEW

Moving forward in Social Media Marketing requires the implementation of different methodologies and strategies on each platform. Some businesses are making their presence in Social Media and creating awareness about the product and services, yet the struggle is still there for most businesses who are having difficulties in understanding the platform mechanism, to create the right strategy and implement it. This training program will provide an in-depth understanding and show the path on how to be successful in Social Media Marketing for the participants and it is suitable for complete beginners or people with intermediate skills and knowledge in Social Media Marketing.

TARGET AUDIENCE

Managers, executives, sales and marketing team who want to generate more brand exposure and leads through Social Media.

LEARNING OUTCOMES

• Comprehend the importance of social media marketing –  C2
• Comprehend how to create wider brand exposure  – C2
• Identify how to connect with customer on daily basis – P1
• Comprehend how to generate high quality referrals and leads – C2
• Identify how to effectively measure your marketing efforts and ROI – P1

COURSE OUTLINE

• Introduction to Social Media Marketing
• Target Audience Identification for Social Media Platform
• Push & Pull Marketing
• Key Elements of Branding
  • Brand Identity
  • Brand Image
  • Brand Positioning
  • Brand Personality
  • Brand Equity
  • Brand Experience
  • Brand Differentiation
  • Brand Communication
  • Brand Gap
  • Brand Extension