SWOT Analysis


S.W.O.T. Analysis is a useful strategic planning tool and it is also one of the most popular tools in defining an organization’s strategy and plans.

S.W.O.T, an acronym for Strengths, Weaknesses, Opportunities and Threats, is an exercise often used by the team tasked with putting together the strategic plan to explore Strengths and Weaknesses of a company that are often called Internal Drivers as well as Opportunities and Threats that are called External Drivers.

Although S.W.O.T. Analysis on the surface looks easy, it requires a clear understanding of the objectives, the technique itself and the common mistakes that are made.

This program explains the nature of SWOT Analysis and how it is to be conducted.


  • Senior Executives
  • Managers
  • Senior Managers
  • Executives


During the program the participants will learn to:

  • Understand the concept of SWOT Analysis
  • Understand the Objectives of SWOT Analysis
  • Understand Internal and External Factors
  • Understand how to conduct a SWOT Analysis
  • Understand the Benefits and Pitfalls of SWOT Analysis
  • Understand Common Mistakes made with SWOT Analysis


  • Introduction to SWOT and its definition
  • The Fundamentals and Elements of SWOT Analysis
  • How SWOT methodology can be aligned to strategic planning
  • Internal and External Factors
  • Elements that correspond with organisational goals
  • The SWOT Quadrants and questions used
  • TOWS Analysis
  • Steps in conducting SWOT Analysis
  • Benefits and Pitfalls